WASHINGTON (AP) - A new book due out next week suggests some
people are hard-wired to overeat.
Dr. David Kessler is a former Food and Drug Administration chief
who launched the government's attack on cigarettes. He's now
targeting foods he says are "layered and loaded" with fat, sugar
Kessler says "The food industry has figured out what works,"
to keep people eating. Neuroscientists increasingly report
fat-and-sugar combinations in particular light up the brain's
dopamine pathway, its pleasure-sensing spot, the same pathway that
conditions people to alcohol or drugs.
Kessler and his colleagues found that even well-fed rats will
work increasingly hard for sips of a vanilla milkshake with the
right fat-sugar combo. And they found adding sugar steadily
Kessler says overeaters need to take responsibility, and retrain
their brains to resist the lure.