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Survey shows US automakers making improvements

A recent survey gives improved marks for customer satisfaction to all three U.S.-based automakers.

GMC Envoys sit on the lot at Capitol City AutoMart in Berlin, Vt., Tuesday, Dec. 30, 2008. General Motors Corp. said Tuesday it will offer financing as low as zero percent over the next week for several 2008 and 2009 models as the automaker makes a big year-end sales push. GM said it will offer zero-percent financing for up to 60 months on the 2008 Chevrolet TrailBlazer, GMC Envoy and Saab 9-7X sport utility vehicles through GMAC. (AP Photo/Toby Talbot)

NEW YORK (AP) - A recent survey gives improved marks for customer satisfaction to all three U.S.-based automakers.

General Motors Co., Ford Motor Co. and Chrysler Group LLC all posted significant gains in this year's American Customer Satisfaction Index from the University of Michigan.

Nissan, with a 78 out of 100, was one of the few brands to post a decrease from the year before, falling 4 points, or 4.9 percent.

The overall automotive industry's score was 84, up from 82 the year before.

A University of Michigan business professor who heads the annual survey says keeping customers happy is key for the automakers, especially at a time when fewer people are buying cars. He says a satisfied customer could mean repeat business.


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