MILWAUKEE (AP) - Americans have a hearty appetite for so-called "functional foods."
From heart-friendly margarines to sugary cereals that strengthen bones, once-demonized foods are being spiked with nutrients to give them a healthier glow. And consumers are biting, even on some that are little more than dressed-up junk food.
A report from research firm Pricewaterhouse Coopers finds that even in a weak economy, people will pay a premium for such products.
These products include winners and sinners: juices that supply kids with needed calcium, but also candy disguised as granola bars with just a smidgeon of nutrients.
Critics say functional foods can lead people to consume too much of certain nutrients, plus too many calories and fats.
(Copyright 2009 by The Associated Press. All Rights Reserved.)