WKYT | Lexington, Kentucky | News

UK: Firm must stop tracking people with trash cans

MGN Online

MGN Online

LONDON (AP) - Officials say that an advertising firm must immediately stop using its network of high-tech trash cans to track people walking through London's financial district.

The City of London Corporation says it has demanded Renew pull the plug on the program, which measures the Wi-Fi signals emitted by smartphones to follow commuters as they pass the garbage cans.

In one interview, Renew chief executive Kaveh Memari said he would sell the data to "anyone."

The company tested the technology in May but received a burst of publicity last week, with some wondering whether the technology was legal.

The City of London Corporation is responsible for the city's historic "square mile," home to financial institutions, law firms and tourist landmarks.

Renew did not immediately return a call seeking comment Monday.

Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus


2851 Winchester Rd. Lexington, Ky 40509 859-299-0411 - switchboard 859-299-2727 - newsroom
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 219246851