Salvation Army officials hope for big push as donations lag

LEXINGTON, Ky. (WKYT) - As the window for donations to the Salvation Army gets narrower, officials are getting concerned about lagging donations.

"Really, we're not quite half where we need to be for the kettle campaign," said Major Debra Ashcraft, of the Lexington Salvation Army.

Donations are nearly $24,000 behind where they were last year. Salvation Army officials say they believe a few different factors are to blame.

"Initially we had a real shortage of volunteers, but people have been stepping up and that's wonderful. Then we've been hit with something none of us can control, a lot of bad weather, rainy weather, a lot of sleet, and on key days," Ashcraft said.

Salvation Army officials say people tend to associate the Kettle Campaign with Christmas, but the money the campaign brings in helps out all year long.

"It's not just for Christmas Day dinner. It's not just for toys. It's about getting our community the help they need year-round through the ministry of the Salvation Army. It's about making sure that, come June, if there's a family who've lost their home, that they're going to have a place at the Salvation Army," Ashcraft said.

Some help will come from anonymous donor who's offered to match whatever is donated to the Salvation Army website up to $50,000.

"If we can raise $50,000 in our online kettle, that means we have $100,000 to help people. That tells me that they really understand how important it is for the homeless and the poor and children in need in our community and they're willing to help. It's just wonderful," Ashcraft said.

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