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2014 Race for the Cure sponsor: Time to get rid of breast cancer

Lexington, Ky.-(WKYT) In October thousands will lace up their running shoes and for most who take part in the annual Komen Race for the Cure they do so with someone special in mind. This year the same can be said for the presenting sponsor who has made finding a cure personal. WKYT's Amber Philpott has their mission is this Talk Pink.

Dr. Greg White of White, Greer and Maggard Orthodontics in Lexington has built a practice and career on keeping teeth healthy and his success has allowed him to give back. One place his office does that is Komen Lexington.

"Our practice consists of so many women, its practically all women and its something they are passionate about. It was just a natural fit," said Dr. Greg White.

In 2001, it became clear that breast cancer was an inescapable disease when Dr. White got the news his former business partner and good friend's wife had breast cancer.

"I could just hear the devastation in his voice. At that time I really hadn't known anyone personally that I knew going through it," said Dr. White.

His friend developed a breast prosthesis for his wife. Dr. White went into business with him creating Radiant Impressions and selling the prosthesis. The two would later sell the company, but not before Dr. White saw the hope it gave women.

"It was really cool getting to witness the women going through it, and the people that he helped through that and what they were going through and just the hope that it gave for them, it was amazing," said Dr. White.

It seems Dr. White is always outnumbered at work, but knowing the statistics of breast cancer his passion is even more important in fighting the disease.

"Its more than awareness. It;s more than mammograms and that sort of thing and routine exams. That's huge and that's important, but that's being done already. Now its time to get rid of this, so we don't have to talk about it anymore," said Dr. White.

For the second year in a row, White, Greer and Maggard Orthodontics will sponsor the Race for the Cure.

Recently the office presented Komen Lexington with a $70,000 check as part of their commitment to finding a cure.

This year's race is Saturday October 4, in downtown Lexington.

To register for the race click on the link on this page.

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