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Bottled Water Backlash
Call it reverse snob appeal. These days, it’s the tap water enthusiasts, concerned about the environment, who get to act self-righteous. Just like it has become cool to bring your own cloth bags to the grocery store and your own mug to the coffee shop, the reusable water bottle is the hip, new eco-accessory.
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Bottled water is out, and tap water is in, says the May/June 2008 cover story
of E – The Environmental Magazine (now posted at: www.emagazine.com).
Call it reverse snob appeal. These days, it’s the tap water enthusiasts,
concerned about the environment, who get to act self-righteous. Just like
it has become cool to bring your own cloth bags to the grocery store and
your own mug to the coffee shop, the reusable water bottle is the hip,
new eco-accessory.
In Canada, the bottled water issue has reached the level of an “uprising.” College
students are staging protests - declaring “bottled-water free
zones” on campus. High school activists are raising questions about
why their school board members are locking them into a contract with Coke
or Pepsi (makers of Aquafina and Dasani bottled water) when they have access
to drinking fountains for free. Some of the students have jokingly started
selling bottled air for $1.
Perhaps Richard Girard, a corporate researcher for the Ottawa-based Polaris
Institute, says it best. “This movement is gaining momentum because
the general public is starting to figure out bottled water is a scam,” he
says.
Bottled Waste
Bottled water is also contributing to huge amounts of waste and energy consumption.
It takes 15 million barrels of oil per year to make all of the plastic water
bottles in America, according to the Container Recycling Institute. Sending
those bottles by air and truck uses even more fossil fuel. Once people drain
the bottles, they rarely recycle them because they’re often purchased
at big concert venues or airports with no recycling bins. CRI says eight
out of 10 water bottles end up in the landfill. The bottles that drift from
landfills or end up as litter in streams are washing out to sea to form a
huge raft of plastic debris in the center of the Pacific that is estimated
to be twice the size of Texas.
It takes 1,000 years for plastic bottles to break down, CRI estimates. States
could add deposit bills that would increase recycling efforts, but few have
taken the initiative.
Don't Refill the Bottle!
Consumers aren't advised to reuse store-bought bottled water, or even plastic
bottles made for refilling due to dangers of leaching chemicals. Research
shows that clear bottles made of polycarbonate plastic (such as the original
32-ounce Nalgene) can leach bisphenol-A (BPA), an endocrine disrupting chemical
that acts like estrogen in the body. Since BPA has been linked to low sperm
counts and an increased risk of breast and prostate cancer, scientists suggest
avoiding reusable bottles made from plastic. They also raise serious concerns
about the potential for other plastic chemicals to leach out of typical PET
bottled water bottlesespecially if they sit in the hot sun.
Some of the best refillable bottle options come from the stainless guaranteed-not-to-leach
SIGG bottles made in Switzerland. The trend away from bottled water may also
boost sales of home filters. Water quality experts say most tap water is
fine to drink straight from the faucet - especially in cities like San
Francisco, Seattle, New York City and Denver, where water comes from pristine
mountain reservoirs.
Turning Back to Tap
It makes sense for anyone turning back to tap to become educated about the
local public water supply. And since the Environmental Protection Agency
requires frequent water quality reports, the data is easy to find. The Environmental
Working Group (EWG) makes it easy with its Tap Water Database. You can plug
in your zip code and find out whether your local water system is up to par.
Now that more people are trying kick the bottled water habit, groups like
Natural Resources Defense Council (NRDC) and EWG hope this new awareness
will translate into more support for public water supplies, and for water
conservation in general.
-----------------------------------
E – The Environmental Magazine distributes 50,000 copies six
times per year to subscribers and bookstores. It’s website, www.emagazine.com,
enjoys 600,000 monthly visitors. E also publishes EarthTalk,
a nationally syndicated environmental Q&A column distributed free to
1,700 newspapers, magazines and websites throughout the U.S. and Canada
( www.emagazine.com/earthtalk/thisweek).
Single copies of E’s May/June 2008 issue are available for
$5 postpaid from: E Magazine, P.O. Box 50032, Boulder, CO 80322.
Subscriptions are $29.95 per year, available at the same address.
~ Environmental Protection Agency~ Green Living
~ Natural Resources Defense Council
~ Campaign Earth
~ Future Friendly
~ Green Guide for Everyday Living (National Geographic)
~ Healthy & Green Living (Care2)







