ATLANTA (AP) - UPS believes Big Brown is the complete package.
The shipping giant is trying to capitalize on Kentucky Derby
winner Big Brown, whose minority owner named the horse in the
The company said Friday it has signed a marketing agreement with
jockey Kent Desormeaux and Big Brown's owners. UPS, also known as
United Parcel Service, will be the exclusive marketing partner of
the Big Brown team.
The deal calls for the company logo to be the sole corporate
sponsor logo on Desormeaux's racing pants during the Preakness
Stakes on May 17 and the Belmont Stakes three weeks later.
The jockey also will don a UPS cap after the races. Brown is the
main color on UPS' delivery trucks and the word and color are a
focus of its advertising.
Paul Pompa Jr., who named Big Brown in honor of UPS, a client of
his trucking business. He sold a 75 percent interest in the colt to
IEAH Stable for about $3 million after his first race.
(Copyright 2008 by The Associated Press. All Rights Reserved.)