Ford apologizes for courtside profanity

STILLWATER, Okla. (AP) - Travis Ford went on a radio show to
apologize after a courtside microphone caught him using a profanity
when he called guard Obi Muonelo an idiot in the final minute of
the Cowboys' 78-67 loss at Kansas on Saturday.
Ford's muffled voice could be heard on the ABC national telecast
after Muonelo turned to jog upcourt, and Ford was able to get his
attention by yelling the profane intensifier at him.
When Muonelo turned around, he was able to help trap Kansas'
Sherron Collins in the backcourt for a 10-second count and a
turnover with 45.4 seconds left.
It was "an unfortunate incident, something that I regret, no
question," Ford said Monday on WWLS-FM radio.
Big 12 spokesman Rob Carolla said Tuesday that the incident was
viewed as an "institutional issue" and the Big 12 would not be
getting involved. Oklahoma State athletic director Mike Holder said
he didn't notice the profanity while he was watching the game on
television, but it was later brought to his attention and he met
with Ford.
"That's when it's more important to be calm, cool and collected
- unflappable," Holder said Tuesday in a telephone interview with
The Associated Press. "That's what leadership is all about.
"I have a lot of confidence in Travis that he's remorseful
about it and he's committed to change," Holder said.
Ford told WWLS he has been trying to improve his language in the
past few months at the urging of his wife and Holder and said it
was "something you can guarantee won't happen again."
The Cowboys were scheduled to play at Texas on Tuesday night,
and spokesman Mike Noteware said Ford did not plan to issue a
statement beyond his comments on the radio.
"Travis is aware of it, I'm aware of it," Holder said. "It
became a public issue when it was on national television."
Ford certainly wasn't the first coach to use profanity on the
sidelines, or even to get caught on camera. Kansas football coach
Mark Mangino was taped yelling profanities at Raimond Pendleton
during a 2007 game in a video that circulated on YouTube. And
lip-readers know that coaches earn their fair share of technical
fouls with cuss words.
None of that matters to Holder.
"I'm just concerned about Oklahoma State University and our
coaches. I'm concerned about what we do and how we do it," said
Holder, who in 2007 dealt with the fallout of football coach Mike
Gundy's profanity-free postgame rant.
"What other people do is really of no consequence. At Oklahoma
State University, there's a high standard of behavior, I'd like to
think across the board."

(Copyright 2009 by The Associated Press. All Rights Reserved.)