NEW YORK (AP) - Doug Towey, the CBS Sports executive responsible
for the playing of "One Shining Moment" after college
basketball's championship game, died Wednesday. He was 61.
He died in New York after a long illness, the network said.
A multiple Emmy winner, Towey served as creative director for
CBS Sports, overseeing promotional campaigns, graphics and music.
"Words can never express what a kind and warm gentleman Doug
was," CBS Sports president Sean McManus said. "His remarkable
professional talents aside, there was never a better friend. He
left us with a legacy of great memories and many, many shining
moments that will live forever."
In 1987, Towey decided to play a tune by folk singer David
Barrett over highlights wrapping up the NCAA tournament. "One
Shining Moment" became an annual tradition.