Signs Of The Times: Cardinals Still Fighting Cats For Supremacy

LOUISVILLE, Ky. (AP) - University of Kentucky receiver and Louisville native Keenan Burton says he loves going home and seeing his picture on billboards.

Louisville quarterback Brian Brohm says his teammates use the Big Blue advertising as motivation as they get ready for this weekend's rivalry matchup.

Eleven billboards in Louisville promote the Wildcats' football team. Two are visible from Interstate 65 near U of L's campus and Cardinal Stadium.