NEW YORK (AP) - The NFL will launch a new digital video service this summer, seeking to increase revenue from the growing mobile advertising market.
The league announced Thursday that "NFL Now" will offer game highlights, archived NFL Films footage and original news and analysis programs. Basic content will be free on smartphones, tablets, computers and some consoles and streaming devices. Full access will be available for a fee, which has yet to be determined. The exact launch date also has not been announced.
NFL executive vice president Brian Rolapp says sponsors have been asking the league for more mobile advertising options.
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