Updated: 04/19/2010 - The company that owns KFC, Taco Bell and Pizza Hut will put its name on a new arena in Louisville under a 10-year, $13.5 million deal. The arena under construction will be called the KFC Yum! Center under the deal announced Monday. Yum Brands, which owns KFC and the other two chains, is headquartered in Louisville. The deal also gives Yum as many as eight concession outlets inside the arena for its food.