They're calling it a strategic partnership.
On Monday morning, UK Basketball Coach John Calipari announced that he's teaming up with organizers of the World Equestrian Games.
The coach is known for his ability to recruit basketball players, but now he's putting those efforts to recruit people in the community to buy tickets for the World Equestrian Games.
So far, Alltech representatives say 325,000 tickets have been sold out of 600,000 tickets allocated. Alltech President Dr. Pearse Lyons says this year's WEG will meet its budget and turn a profit.
Also announced Monday, Commonwealth Club Ticket packages for the games will be available to the public for $10,000.
Coach Cal was the first person to purchase that package. He has been named the charter member for the Commonwealth Club.
As for whether any UK basketball players will be attending the World Equestrian Games, Coach Cal says he's looking into it.
We're told horses participating in the games are set to begin arriving Friday. The games begin September 25 at the Kentucky Horse Park.