If you own a business and you are looking for an advantage, get ready to grow your business! WKYT and WYMT want to help you get that advantage through the power of advertising. Here are some facts that every business owner should know:
Advertising your business is the only way to sufficiently get your message in front of enough people to get them to walk through your door or call.
Where does your business fall:
90% of businesses have no marketing budget or marketing plan
7% of businesses have a marketing budget but no marketing plan
ONLY 3% of businesses have a budget and a plan, and these are the businesses who are the most successful in their categories.
All forms of advertising are good, not all are created equal. Understanding how each form of media works and the expected results is the key to growing your business. Let one of our account executives show you the pros and cons for each form of media you use and how to grow your business.
Response vs. results(money); if people are telling you that they are seeing your ad, but it isn’t making your cash register ring, this is a response. If you are advertising and you never see your ad or hear anyone mention your ad, but your sales are increasing, these are results(money). You are in business to increase profits, so make sure your advertising is getting results.
Branding is the key. Don’t discount your products to get people to buy your goods or services. By branding on a consistent basis your business will grow. Know the acid test for branding; reach, frequency and consistency. Reach is the number of people you reach through your advertising campaign. Frequency is the number of times your message is seen. Consistency, if your doors are open you should be advertising. The more you advertise over a long period of time leads to more effective advertising.
The most common mistake made in advertising is starting and stopping your advertising campaign. By stopping an advertising campaign you lose all of the effect your branding campaign had accomplished.
The most common misperception about advertising is it’s expensive. WKYT and WYMT have products priced to suit all business owners’ budgets.
The second most common misperception about advertising is the length of time it takes to see results. Typically it can take four to six months to start seeing results from your branding campaign, each campaign varies depending on the offer and ad style. Be patient and allow your adverting to work for you.
Begin with a Special Advertising Offer from WKYT.com & WYMTnews.com! All you need to do is fill out the form below and one of our account executives will contact you to get your business growing today. All your information will remain confidential. If you would prefer to call, the number is listed below.
Don’t put advertising off another day. Take advantage of our limited-time discount and let your business take off.