DirecTV apologizes after "crazy hillbillies" commercial

By: Laura Beranek Email
By: Laura Beranek Email

HARLAN, Ky. (WYMT) A nationally-aired commercial is upsetting many in Eastern Kentucky.

DirecTV's "Mountain People" commercial features a man trying to leave a house that references "mountain people," and "crazy hillbillies."

"It was in bad taste it was very offensive to all of Appalachia or all mountain places," said Harlan Tourism Commission Director Brandon Pennington.

Many community members feel the same way.

"Goats and stuff running around? We don't have cats let alone dogs in the house," said Jeromey Smith, a Harlan County resident.

DirecTV representatives issued this statement Thursday, "It certainly was not our intent to offend anyone and we apologize if there were customers that did not like the ad or found it offensive. The commercial ended its broadcast run on Monday and will no longer be airing."

Pennington said the statement was a "win" for people trying to get rid of the negative mountain people stereotypes.

Here is the link to the commercial:

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