It seemed sincere, a man looking for money to start up a basketball league.
Some businesses in southern Kentucky say his hoop dreams were nothing but a nightmare for them.
Now police have surveillance video of this alleged scammer and they're hoping you can identify him.
People at Lowe's Sporting Goods in London and Corbin knew something wasn't right when this man came into their store a few weeks ago.
"He was just nervous. He was was just unaware of what he really wanted," Christy Babb said.
What the man wanted police say is to scam people out of hundreds of dollars. Police say he told business owners he needed money to sponsor basketball leagues.
"He received partial payment and then he would go to the sporting good store and have a shirt made," Corbin Police Captain Tim Helton said.
That's when a red flag went up for Christy Babb of Lowes. People don't buy just one or two shirts for a whole team.
"That kind of threw me off because he was, he told us it was for a game, the shirts would be used for a game but there were no numbers on there, they couldn't be used for a game," Babb said.
Police tell WYMT each victim lost about $500.
The suspect collected between five and ten thousand dollars for something police say doesn't exist.
Police say bottom line is that the man was collecting money for a fake basketball league.
Now people here are out of money and police want to arrest this man.
"If he's arrested, charged, restitution will be part of it," Captian Helton said.
If he's caught, police say the man will face a felony charge of theft by deception for each time he bilked someone out of their money.
Police say they're aware of at least eight victims but say there could be more who lost money.