KNOXVILLE, Tenn. (AP) - Entering the hottest months of the year,
T-V-A is urging its consumers to bump up the thermostats, switch
off extra lights and turn down their water heaters.
The federal utility is running a massive ad campaign over the
next two months throughout its seven-state service area, reminding
customers to be energy conscious.
The ad blitz could save consumers a few dollars a month and
T-V-A potentially (M) millions.
An agency spokesman says the campaign could pay for itself in a
week's time if consumers heed the message and limit T-V-A's peak
power demand this summer by one-half percent.
T-V-A set 16 peak power demand records last year during the
July, August and September period and spent 1 (B) billion dollars
buying power from others to meet the load.
The federal utility has 8-point-7 (M) million consumers across
seven states, including Kentucky.
(Copyright 2007 by The Associated Press. All Rights Reserved.)