Cars were lined up all day on the side of Highway 80, but it wasn't due to an accident. It was a new White Castle in London.
It was the first chance for many people to take a bite out of something new and it was perhaps a sign of a growing trend.
White Castles at nine in the morning. That may sound early, but that's when the new White Castle opened Thursday morning for business and there were many people already there to take in the newest business in town.
As soon as White Castle opened, people were ready to eat them up.
"We were gonna try to be the first customers, but it doesn't look like we made it," said Jordan Napier.
Perhaps it was the crutches that held him back.
They couldn't make them fast enough.
"It brings back a lot of memories. I spent my childhood in Ohio. I'm so thrilled London has a White Castle," said first customer Louise Smith.
Believe it or not, this was the 28th ribbon cutting in London this year and local leaders say it's a sign of something much bigger than even the White Castle. They say since the city is at the crossroads of I-75 and Highway 80, it's destined for growth.
"Very exciting. A great addition to our community," said Judd Weaver.
"This is one of many we think will continue to come here. We feel real good about it," said Lawrence Kuhl.
And you don't have to go far to see the boom. Just next door to White Castle, there's a new locally owned Italian restaurant being built.
So while London is enjoying the new flavor of the day, it's just part of a growing range of options in an expanding community.