Cyber Monday draws shoppers online and away from local vendors

By: Brittany Nauta Email
By: Brittany Nauta Email

HAZARD, Ky. (WYMT) Shoppers looking to check some items off their Christmas list likely went to the web for the shopping extravaganza dubbed ‘Cyber Monday.’

"I got up early this morning and began," said online shopper, Effie Stidham.

A study by the National Retail Federation found that more than 131 million Americans are expected to shop online Monday.

"I love Cyber Monday, I actually have ordered a couple presents today," said Stidham.

Cyber Monday traditionally offers shoppers great deals online, but it could also be taking a cut away from local small business' bottom dollar.

"Yeah, it hurts business," said local retail shop, Beyond Clothes, owner RaeLynn Hollifield.

"Typically business is a little slow on Cyber Monday, I think people crawl out of bed and start getting on the computer, seeing what they can find," said Dion’s of Hazard owner, Melinda Handshoe.

Local retail owners say they don’t have the resources to sell and advertise online, so the day created to draw people out of shops and onto their computers drives business away from local stores.

"A lot of times we have things that bigger businesses have, it's just a matter of coming and looking and getting it," said Hollifield.

Even though Cyber Monday may have slowed business for the day, Handshoe is still optimistic for the holiday shopping season.

"I think people are in the shopping mood now. It seems after thanksgiving they get refocused onto Christmas," said Handshoe.

Handshoe also said that business from Black Friday and Small Business Saturday make up for the drop on Cyber Monday.


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