Pike County's roads and the drivers on them are getting attention from county officials.
"We are the number one county in the state in terms of overall highway safety concerns," said Sara George with Highway District 12.
In fact, Pike County's crash rate is double the state average with more than 40 crashes per day. So some county officials partnered with East Kentucky Broadcasting to create the "Drive Down" program to raise awareness.
"All of us working together with the one goal of saving lives, saving injuries, helping people in Pike County avoid crashes," said Pike County Commonwealth's Attorney Rick Bartley.
Officials say drivers need to make sure no matter what they buckle up, put down their cell phones, and watch their speed.
They say one of the biggest problem areas is Coal Run Village, where they say many people ignore changing traffic lights. We even caught one car driving through when it was red!
"It's called aggressive driving. It is illegal. You can be ticketed for it, and this week you're more likely to be ticketed for it," said George.
They say police officers will be out in full force this holiday weekend looking for unsafe drivers, but they will also be using positive reinforcement.
"We don't want to just put out information about bad drivers. We want to reward and recognize good drivers," said Bartley.
Officers will be giving out "good" tickets that will enter safe drivers in a drawing to win several prizes including an iPhone with one year of service from Appalachian Wireless.