RICHMOND, Va. (AP) - The Food and Drug Administration is
planning to spend $600 million over five years to educate the
public about the dangers of tobacco use.
Lawrence Deyton, head of the Center for Tobacco Products, told
The Associated Press that the multimedia educational campaigns are
aimed at reducing the death and disease caused by tobacco. The
first campaign will target youth, minorities and other groups
include the gay community.
The FDA says about 3,450 kids in the U.S. try their first
cigarette every day and 850 become daily smokers.
The campaigns are in partnership with other public health
efforts including new graphic warning labels set to appear on
cigarette packs late next year.
Tobacco companies will foot the bill through fees charged by the
FDA under a 2009 law.