A survey by the Kentucky Farm Bureau finds grocery prices across the commonwealth are the highest they have ever been, jumping almost 15% in two years.
The minute you walk in the grocery store, the prices catch your eye.
"The more gas goes up, the more groceries go up," said Terri Widner of Pineville.
Shoppers are having to look carefully and make smarter choices.
"Just the extras they need, the pop, the chips, everything like that. It's hard to have the extras," said Widner.
"Anything across the board just started having increases. Sugar, commodities," said Mike Long, of Long's Pic Pac in Pineville.
Long said that his store is feeling the pain too.
"We've had to buy in, hold the price down, make less margin," said Long.
The survey found notable price hikes in pork products. Long said even the price of dog food has increased.
Prices of salad dressings have gone up too because of an increase in the price of oils used in making those items.
"Every penny you have has to be pinched to be able to make it in this economy these days," said Widner.
Widner said she will just keep shopping because she has to feed her family.
In response to those hikes, we're told customers are purchasing more generic brand items.
On the other hand, produce prices look to remain low this summer because of all the rain we have had.
Nationally, retail food prices are up about four percent since the first of the year.