PIKEVILLE, Ky. (WYMT) - The Hatfield and McCoy Healthy Feud officially kicked off on Friday with a group walk in Downtown Pikeville.
The feud is a friendly competition between West Virginia and Kentucky, asking participants to walk 100 miles in 100 days.
Organizers say the challenge is to get folks of all ages out and moving.
More than 20 students from Pikeville High School participated in the kickoff.
Kelly Scott says, "My classroom had to be two separate teams so not only is it a competition with everyone else but also within our room. They are like, Did you do this? or did you do that today?"
Participants are able to track their activity and their competition's activity online.
ORIGINAL STORY 9/13/2013
A feud has broken out in the land of the Hatfields and McCoys but this feud is all about healthy competition.
Tying together health and heritage while focusing on the grit and determination shown in the region's history through the infamous Hatfield and McCoy feud....except this is a friendly competition.
Roger Ford, Chairman of Sustainable Pike County says, "There's no winners and losers, everybody is a winner because you are getting fit, getting healthy, and in shape. Addressing some of the health issues we have here especially with diabetes and obesity."
A collaborative effort between several organizations across state lines to help the entire region. Organizations and efforts like Sustainable Pike County, Sustainable Williamson, West Virginia on the Move, Mingo County Diabetes Coalition, and the Pike County Health Department.
Williamson, W.Va. City Commissioner Eric Mathis says, "You really can't have a healthy economy unless you have healthy participants and Central Appalachia is definitely falling behind and this is a great example of both states stepping up."
The challenge is to walk a mile a day for 100 days or have 20 minutes of physical activity each day. Participants can track their activity and keep an eye on their competition's activity online.
Organizers say they hope this project promotes a healthy lifestyle while getting folks out and moving that typically do not experience any physical activity.
Which health officials say is a good step towards reducing the regions high rates of chronic illnesses like diabetes and cardiovascular disease.
Pike County Health Department's Patrece Beverly says, "One of the ways all of those things are addressed is with reducing the obesity risk factor and increasing physical activity."
Communities coming together to improve health with some friendly competition.