Keeneland opens with new features

By: Sean Evans Email
By: Sean Evans Email

With Spring in full swing, it's time for Keeneland racing.

"The weather is unbelievable. It's gonna be a great season here," said one Keeneland fan.

"The national championship with the UK Wildcats, UK baseball is ranked number one, and now it's opening day at Keeneland. I think if you're a sports fan in Lexington this has been just a heavenly week," said Keeneland's Communications Director Julie Balog.

Those attending the Spring Meet can expect familiar features.

"Parking has remained the same for the last few meets. General admission remains at five dollars. So Keeneland is still one of the most affordable ways to enjoy, what I consider the quintessential Central Kentucky experience," said Balog.

One new feature will be fractional wagering.

"Say you had a wager you wanted to make, and it might not be affordable if you want to put all the horses in there that you really liked in that race. With fractional wagering you can say I want a twelve dollar exacta, or it can be twelve dollars and twenty cents if you want it to be. And you can put the horses in and you can put the value of what you want," Balog explains.

Another new feature is made possible through a partnership between Keeneland and Wayin, a new interactive platform that allows fans to answer questions in real-time.
The new contest online is called Dash to the Finish Line. It runs weekly beginning April 11th.
It can be accessed at facebook.com/Keeneland or at wayin.com/Keeneland.

Even if you don't place a bet, the sights are enough for some.

"Prettiest track I've ever been to. I've been to a lot of tracks, but I can't wait to see Keeneland open this year and see all the excitement in Lexington," said a fan who plans on attending tomorrow.

Post time is 1:05 Friday. The track will be closed Sunday for Easter.

To find out more about Keeneland visit their website at www.keeneland.com.


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