LOUISVILLE, Ky. (AP) - After backlash from customers, the producer of Maker's Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey.
The company's chief operating officer said Sunday that it is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. Last week, it said it was lowering the amount to 42 percent, or 84 proof, because of a supply shortage.
"What we heard back was a very humbling, very clear feedback from our customers. And what they told us was they would rather have the occasional shortage than in anyway change Maker's Mark," COO Rob Samuels told a Louisville TV station.
The brand known for its square bottles sealed in red wax has struggled to keep up with demand. Distribution has been squeezed, and the brand had to curtail shipments to some overseas markets.
In a tweet Sunday, the company said to its followers: "You spoke. We listened."
(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
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