It is called the Country Music Highway Road to Fame. It is designed to both identify new talent and boost tourism in eastern Kentucky. It starts in mid-March and is open to 13 to 35 year olds who are aspiring musicians.
"Prizes including scholarships will be awarded. We hope that winners of the competition will go on to develop careers and appear all over the world not only to make themselves famous but to make Kentucky more famous," Governor Steve Beshear announced.
The auditions and various rounds of competitions will be held at venues all along Route 23, which is dubbed the Country Music Highway.
"I'm not going to go into any percentages, but I'm predicting that we can add at least 20 percent more tourism to the state of Kentucky just with this highway and to tell them where we are what we're doing," Hall said.
The winner will also receive an acoustic guitar, and coaching and direction under guidance of PCG Nashville.