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Campaign ads take nasty turn

By: Andy Cunningham Email
By: Andy Cunningham Email

A new poll shows there's still a big gap in the race for governor. The Courier-Journal, WHAS Bluegrass poll shows Republican David Williams has gained some ground on Democrat Steve Beshear, but is still down 25-percent. Independent Gatewood Galbraith has 9% with 8% still undecided.

With numbers like that, just five days from the election, you can expect to see and hear more campaign ads.
But the tone will likely remain negative.

"The dirty little secret about these negative ads is that people don't like them, their distasteful, but they work," said WKYT Anchor & Political Analyst, Bill Bryant.

"It's kind of depressing that support that turnout, bringing out questions in the minds of people who might support the candidate being attacked," said EKU Political Professor, Joe Gershtenson.

Gershtenson says, the attack ads usually target the candidate ahead in the polls and are paid for by outside interest groups.

"I didn't launch the negative ad (the candidate will say) it was this outside interest group that did it and so the voters can't be upset with me for being nasty," he said.

Whether or not the claim in the commercial is 100% the truth, Gershtenson says, is of little relevance after it makes air.

"The damage is already done, and it's very difficult to reverse that damage," Gershtenson says.

The secretary of state's office is predicting a 25% to 28% turnout for Tuesday, down from the 37.8% that voted in the last governor's race.


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