Many shoppers braved the cold weather Friday morning to get those Black Friday deals, but not all shoppers fought the massive crowds. Some shoppers could still find good deals later in the day.
By 11:00 Friday, crowds had thinned out at the Middlesboro Mall, but managers say early Friday morning you could barely find room to walk.
"Very loud, there was no where to walk, people were grabbing things and we ran out of cards. The store is a mess which is a good thing," said Belk store manager Chris Gilbert.
But, after most of the crowds cleared, shoppers say they could still find good deals later in the day.
"We left because we saw the line, but all the deals were still here after 8:00, so it was pretty good," said shopper Kumi Biscardi.
"We didn't have any trouble parking, the merchandise has been orderly, people have been timely waiting on us," said another shopper Frances Elliott.
The manager at Belk says they opened at 3:00 Friday morning, but their door buster sales lasted until 1:00.
The early morning rush may have left the stores a little messy, but managers say it is well worth the benefits.
"It just gives us a big boost. This, for most stores, is going to be their biggest one day sales, and it just really sets the tone for the rest of their holiday season," said Middlesboro Mall Property Manager Charles Burchfield.
To kick off the holiday season, the mall manager says Santa will be here at noon on Saturday.
Managers say lines started forming Thursday night as early as 11:45 just so people can get those Christmas deals.