Social media will help KSP with traffic at NASCAR race

Kentucky State Police officials say a year of research has gone into the planning for this year's Quaker State 400. This year, they'll be using social media to help people get in and out of the speedway safely.

A year after a traffic nightmare marred the inaugural Quaker State 400, officials say they're much more prepared for the crowds expected to flood into Sparta for this year's race.

"Kentucky truly is interested in the experience the fans have. We've got a year's worth of planning in this. There's been some good changes and good investment. We really think this is going to help it out and take care of those issues," said Lt. David Jude of the Kentucky State Police.

That includes more than $3,000,000 in road improvements by the state and several more million spent by the speedway for more space. This year, people coming to the race will also be able to get traffic updates on the go.

"One of the things that we're doing different this year is using our social media platform to provide real-time alerts, real-time traffic status. Let's say a parking lot fills up. He will be able to post that just to let people know as quickly and as real time as we can what's happening there at the speedway," said Lt. Jude.

In addition to the social media updates, anyone within five to seven miles of the speedway can tune their radio to 1620 AM for information. To help all the traffic get onto the grounds more easily, track officials say they've added parking for an additional 20,000 cars this year. The race will be June 30.

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