Struggling school district using social media to raise money

By: Katie Roach Email
By: Katie Roach Email

A struggling school district hopes social media raises awareness about the school's financial problems.

Jackson City Schools need donations if they are going to survive, and they hope a video circulating on social media helps their cause.

Officials at Jackson City Schools say they are in debt for the second year in a row, and they need to raise money if they are going to survive.

"Our schools aren't getting the funding that they used to get or that they need, and it seems to affect smaller schools quicker," said Jackson Independent Foundation Board Member Anji Davidson who is also a teacher and parent.

One of their many fundraising ideas includes this video which they are spreading through the power of social media.

"We thought that's the best way, the quickest way to reach the largest number of people. If this alumni sees it and they Facebook it to all their friends, and then another alumni sees it and they Facebook it to all their friends, I mean you are worldwide in a matter of minutes," said Andrus Sizemore who is a speech therapist at the school.

The Jackson Independent Foundation has set up a website and put the video on YouTube, Vimeo, and on Facebook and Twitter.

"We really believe that there are people out there that care about our cause and want to help," said Davidson.

Jackson City School is a preschool through 12th grade school with about 400 students.

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