PIKEVILLE, Ky. – The night you’ve been hearing about is nearly here. In less than one week, one lucky fan will drive away from the East Kentucky Expo Center in a brand new pickup truck courtesy of Appalachian Wireless, Bruce Walters Ford, East Kentucky Broadcasting and the University of Pikeville.
This Thursday night when the Bears host the University of the Cumberlands will be Appalachian Wireless Night. At halftime of the men’s game the Kelly Wells Signature Edition UPIKE Ford F150, black with orange detailing, with personalized UPIKE logos and Kelly Wells autographs both on the outside and the interior of the vehicle, will be given away.
There will be 12 finalists for the truck this year, including one who will be drawn from those in attendance at the women’s game that evening.
But that’s not all. As has become a staple on Appalachian Wireless Night, many more will walk away winners. Among the items to be given away are:
• Consolation prizes to the other 11 finalists, which include a new phone, service work at Walters Ford and gift cards
• The first 3,000 fans through the door will be given T-shirts
• There will be a contest at halftime of the women’s game where two people will drop a Sonim phone from the catwalk and try to hit a garbage can for $10,000 each
• Two 51” Samsung Plasma TVs
• Two Motorola Xoom’s
• Five Motorola Milestone X2 phones and 5 Sonim phones
It’s not too late to register for the truck. To register, simply text UPIKE to the short code 3673 from your Appalachian Wireless phone. Standard and premium text rates apply.
“This is the biggest night of the year, every year,” said Coach Kelly Wells. “We’re so blessed to have companies like Appalachian Wireless, East Kentucky Broadcasting and Bruce Walters Ford in our community who are interested in being a part of our school and the athletics department. We hope our fans will come out to this huge night for us and thank those companies for all they’re doing, both for us and our community.”
For Danny VanHoose, the director of marketing at Appalachian Wireless, this is an opportunity to give back to the community and UPIKE.
“This is our third year and we’re proud to be a part of this particular night and the university,” he said. “We feel like it’s important to support this university as a cornerstone of education in Eastern Kentucky. We’re excited to be a part of it.”
Dr. Reggie Overton is in his first year as director of athletics at UPIKE, and this is something he’s been waiting to see since his first day on the job.
“Since I first got here I’ve heard about two things: Hillbilly Days and Appalachian Wireless Night,” he said. “I’m really excited to be a part of this amazing event for our school and our department. It’s very humbling to think of all the work and the time that has been dedicated to this by these companies and our community, and I’m excited to see it come to fruition.
“This will be a huge event for all of us.”