MOREHEAD, Ky. - Brad Smith, who has produced significant increases in ticket sales and revenue at three Division I schools, has been named assistant director of athletics for external affairs at Morehead State.
"We're excited to add Brad to our staff here at Morehead State," MSU Director of Athletics Brian Hutchinson said. "Brad is highly respected in the field of intercollegiate athletics. He has held leadership positions at three Division I schools and has done a terrific job raising the bar at each institution. I have lots of confidence in Brad moving forward. I feel like he will take our external efforts to the next level."
Smith, who most recently was the assistant athletic director for marketing at Alabama-Birmingham (UAB), has also served stints at Texas A&M and Middle Tennessee. His efforts have produced record-setting attendance at all three institutions. He has also coordinated several award-winning promotional events.
"I would like to thank Brian Hutchinson for the wonderful opportunity, and I am greatful to be at Morehead State," Smith said. "I'm excited to get started as soon as possible and look forward to meeting our student-athletes, coaches and fans along with the entire Morehead community."
Smith directed ticket sales, community relations, licensing, marketing and promotions, video board operations, social media efforts and a partnership with IMG Collegiate Marketing while at UAB from 2011-13.
He implemented "Hoops on the Haasephalt," an outdoor basketball preview event geared to introduce new head men's coach Jerod Haase, and more than 3,000 attended the inaugural session.
Smith's social media strategies increased the Blazers' Twitter followers by more than 100 percent and its Facebook presence by more than 50 percent in one year. He also oversaw a 16 percent increase in licensing sales with more than 1,200 new artwork submissions.
Smith served as the director of marketing at Texas A&M in 2010-11, leading a team that included 25 student staff members. He and his staff won two National Association of Collegiate Marketing Administrators (NACMA) awards for student promotions and ticket sales.
He created attendance strategies for women's basketball that led to the Aggies averaging 6,100 that season. His "Sell Out Baylor" promotion produced the largest women's basketball crowd in program history at 13,162. He also led efforts that set the largest season-opening and overall football crowd in school history and the national student attendance record of more than 30,000.
Smith was the assistant athletic director for marketing and promotions at Middle Tennessee from 2005-10. He won four NACMA awards, including best student promotion in 2008. He oversaw a ticket sales plan that resulted in more than $3 million in revenue. His leadership also produced a 270 percent jump in women's basketball attendance in 2005-06, a 118 percent men's basketball attendance jump over a two-year period and the school-record for average football attendance in 2008. MTSU won the NCAA "Pack the House" award for women's basketball twice.
Smith created interactive marketing campaigns to increase ticket sales and create awareness of the Blue Raider brand. He also designed an award-winning family fun zone in the football stadium that generated more than $450,000 in new revenue. Smith was responsible for creating a committee to reach out to new and young families moving to the area. The idea developed into KidsFEST, an outdoor festival at football games for families, church groups and schools.
He began his career as the director of marketing and tickets sales for the Mississippi Sea Wolves hockey team from 2003-05 where he was in charge of management and event operations, sales, client services and fundraising. The Sea Wolves increased their attendance by 22 percent as a result of Smith's new ticket sales plans.
Smith earned his degree from Southern Mississippi in 2003. While there he was a marketing and promotions executive for ISP Sports.
He and his wife, Melanie, have a six-year old son, Grayson.