Today's Kentucky Cares Telethon in partnership with the American Red Cross, WKYT, Clear Channel Radio, the Lexington-Herald Leader, and UK IMG Sports Marketing raised $404,682.
Money raised as part of the Kentucky Cares campaign will support Red Cross relief efforts in Eastern Kentucky. "Financial support is critical as we begin transition our operation from immediate emergency relief to more long-term recovery," said Terry Burkhart, CEO of the Bluegrass Chapter of the American Red Cross.
Over the next several days Red Cross case workers will meet one-on-one with families to explain the recovery process, help with emergency medical needs and assist those who need help registering for other relief programs such as aid from the Federal Emergency Management Agency. The Red Cross will also be providing direct financial assistance to people with verified, disaster-caused needs.
"This is a tremendous outpouring of support and we are excited to be able to help those Kentuckians who have been so greatly affected by this disaster, " Burkhart said.