The Bell County Chamber of Commerce celebrated a new business on Thursday.
Red Balloon, a party supply store, opened in Middlesboro.
The Chamber of Commerce had a ribbon cutting Thursday morning.
The store is in the Village Square shopping center and is family owned.
"We're very excited. We knew that there was a need. We have the same need. We're parents. We have a child. We couldn't find party supplies in our area that we wanted for our child, so we decided to open the store," said Tracy Baker, owner.
The family says sales are going well so far and customers even come from Tennessee and Virginia.