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American Heart Association’s Go Red For Women®

American Heart Association’s Go Red For Women® Movement and Elizabeth Banks Ask The Women
of Kentucky to Uncover the Truth About Heart Disease
Women Take Action Against Their No. 1 Killer on National Wear Red Day

In its ongoing effort to elevate public awareness about heart disease, the American Heart Association’s Go Red For Women® movement is teaming up with Emmy-nominated actress Elizabeth Banks to share the truth about the No. 1 killer of women. More women die of heart disease than all forms of cancer combined. Unfortunately, heart disease is often silent, hidden and misunderstood. That’s why Go Red For Women is asking the women of Kentucky to participate in the 9th Annual National Wear Red Day on Friday, February 3, 2012, to make ending heart disease a reality.

Currently some eight million women in the U.S. are living with heart disease, yet only one in six women believes that heart disease is her greatest health threat. In fact, 90 percent of women have one or more risk factors for developing heart disease.

On National Wear Red Day, Elizabeth Banks will join the American Heart Association to help shed light on this issue at Go Red For Women’s national kickoff at Macy’s Herald Square in New York City.

“I’m working with the American Heart Association’s Go Red For Women movement to remind all women that heart disease doesn’t just happen to men, the elderly, or to someone else,” said Elizabeth Banks, Emmy-nominated actress and Go Red For Women spokesperson. “Heart disease can kill you or a woman you love. We can stop our No. 1 killer together by sharing the truth. We can be the difference between life and death.”

Be the Difference
Go Red For Women is asking women to take action by participating in this year’s National Wear Red Day on Friday, February 3rd. Women can wear red in support of the cause, learn more about their personal risk of heart disease, get involved with local events and register for a free red dress pin at GoRedForWomen.org or Facebook.com/GoRed.

Elizabeth Banks Stars in ‘Just a Little Heart Attack” and New PSA
Emmy-nominated actress Elizabeth Banks directs and stars in the American Heart Association’s Go Red For Women new public service announcement and short film, “Just a Little Heart Attack,” inspired by the real-life stories of women who have been affected by heart disease. The entertaining, yet poignant film, which can be viewed on Facebook.com/GoRed, provides a powerful wake-up call to women across America to understand their risk for heart disease and empower them to put their health first.

“While the film is funny, having a heart attack is not something to be laughed at,” said Banks. “However, I’m using humor to help uncover the truth about heart disease, to get people interested in learning more about their hearts – and our movement.”

The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s and Merck & Co., Inc.

About Go Red For Women
Go Red For Women is the American Heart Association’s national movement, created by women, for women, dedicated to uncovering the truth about women and heart disease: heart disease can kill you or a woman you love. With more women dying of cardiovascular disease than the next three causes of death combined, including all forms of cancer, we are committed to fighting this No. 1 killer that is preventable. GoRedForWomen.org, a premier source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s and Merck & Co., Inc, with additional support from our cause sponsors.

About the American Heart Association
The American Heart Association is the nation’s oldest and largest voluntary health organization dedicated to fighting heart disease and stroke. Our mission is to build healthier lives by preventing, treating and defeating these diseases – America’s No. 1 and No. 3 killers. We fund cutting-edge research, conduct lifesaving public and professional educational programs, and advocate to protect public health. To learn more or join us in helping all Americans, call 1-800-AHA-USA1 or visit americanheart.org.

Consumer Inquiries:
The American Heart Association
1-800-AHA-USA1; or visit americanheart.org


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