Lexington Resident Wins New Car from Dairy Queen®
Sweet treat awarded for cool video submission in the
DQ® Mini Blizzard® TREATment online contest
Who: Walt Arnett of Lexington, one of six people across the country selected as a winner in the Dairy Queen® system’s Mini Blizzard® TREATment online video contest
What: Will receive a new Mini Cooper Countryman car on the first day of summer courtesy of Dairy Queen as part of the promotion for fans to submit creative videos featuring a “mini TREATment” which has focused on spreading smiles and stories in local communities throughout the U.S. since March.
When & First day of summer, Tuesday, June 21 at 2 p.m.
Where: DQ Grill & Chill® restaurant, 3509 Lansdowne Drive in Lexington
Arnett’s winning video, entitled Blizzard Wizard, shows his dream about the Blizzard Wizard who commands him to perform three good deeds before he can become a Mini Blizzard TREATSman. Arnett completes all three tasks, but is comically told by the Blizzard Wizard that his request to become a Mini Blizzard TREATSman must go to a public vote and will be a long, complicated process. In the meantime, the Blizzard Wizard bestows Arnett with a Mini Blizzard Treat for his efforts.
About the Mini Blizzard TREATment online video contest:
In April, DQ® customers were asked to create videos combining their love for the Dairy Queen brand with a “mini TREATment” to submit online at DQ.com/mini. Dairy Queen officials judged all video submissions on content and creativity and posted the top 24 to the DQ Facebook page to allow fans to vote for their favorites. The six video entries that received the most fan votes during a two-week period in May were selected to win the ultimate Mini Blizzard TREATment, a new Mini Cooper Countryman from Dairy Queen.
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 16 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
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