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Keeneland's September sale begins on Sunday

LEXINGTON, KY (Sept. 8, 2011) – The Keeneland September Yearling Sale – the most prestigious Thoroughbred sale in the world – begins Sunday evening, September 11 at 7 p.m. ET.

Keeneland has cataloged 4,319 yearlings for the 13-day sale, which runs through September 24.

The select Book 1 portion of the sale will be held Sunday-Monday, September 11-12, when sessions begin at 7 p.m. ET. Book 2 will span Tuesday-Thursday, September 13-15, with sessions starting at 11 a.m. There will be no sale on Friday, September 16. Books 3-6 will be sold Saturday, September 17 – Saturday, September 24; all remaining sessions will begin at 10 a.m.

The September Sale attracts the world’s most influential buyers; in recent years horsemen representing nearly every U.S. state and 49 countries have participated. The September Sale has a global reputation for offering extraordinary individuals at every level of the market; borne out by an unparalleled track record.

To date this year, 23 September Sale graduates are Grade/Group 1 stakes winners – including classic winners Animal Kingdom, Shackleford and Ruler On Ice; Woodward Stakes (G1) winner Havre de Grace; Travers Stakes (G1) winner Stay Thirsty; four-time European Group 1 winner Dream Ahead; Whitney Invitational (G1) and Metropolitan Handicap (G1) winner Tizway; Del Mar Futurity (G1) winner Drill; and Grace Hall, Sean Avery, Morning Line, Pool Play, C. S. Silk, Switch, Nereid, Lilacs and Lace, Archarcharch, Game On Dude, Zazu, Sassy Image, California Memory, Edubai Del Ocho and Obeche.

“The ‘summer success’ of our sales alumni has been very exciting,” said Vice President of Sales Walt Robertson. “Since May, 38 September Sale graduates have won 41 Grade/Group 1 or 2 stakes. We bookended the summer with Grade 1 wins, beginning with Tizway in the Met Mile and closing with Drill’s victory in the Del Mar Futurity.”

The September Sale also is renowned for the depth and breadth of its stallion roster, with yearlings representing many of the world’s most fashionable sires. In 2011, yearlings by 253 different stallions are cataloged.

Book 1, the two-evening select portion of the sale, will feature yearlings by A.P. Indy, Arch, Awesome Again, Bernardini, Big Brown, Candy Ride (ARG), Cape Cross (IRE), Curlin, Danehill Dancer (IRE), Distorted Humor, Divine Park, Dixie Union, Dynaformer, Elusive Quality, Exchange Rate, Galileo (IRE), Giant’s Causeway, Harlan’s Holiday, Henrythenavigator, Indian Charlie, Invasor (ARG), Lemon Drop Kid, Malibu Moon, Medaglia d’Oro, Midnight Lute, Mr. Greeley, Pivotal (GB), Pulpit, Raven’s Pass, Rock Hard Ten, Smart Strike, Street Cry (IRE), Street Sense, Tale of the Cat, Tapit, Tiznow, Unbridled’s Song and War Front.

Among the consignments highlighting this year’s sale will be yearlings from the dispersals of the estates of Edward P. Evans and Prince Saud bin Khaled.

Multimedia Sale Coverage
Keeneland will offer multimedia coverage of the September Sale via broadcast, social media and web.

Keeneland Broadcast Services and HRTV will partner to provide live coverage of the opening two sessions of the sale, Sept. 11-12, beginning at 7 p.m. Hosts Jill Byrne and Caton Bredar will track top horses, interview buyers and consignors and analyze the market with industry experts.

Again this year, Keeneland will reach out to fans who want to follow the sales action, streaming the opening two sessions live on Facebook coupled with updates and video links on Twitter. News such as September Sale barn notes and session releases will be posted on Keeneland’s social media sites. As usual, the entire 13-day auction will be streamed live at Keeneland.com.

Utilizing Innovative Technology for its Sales Clients
Keeneland continues to provide a number of innovative tools that facilitate the sales process and deliver the most current information possible to its clients.

Buyers can utilize the new Equineline Sales Catalog app for the iPad, which can be downloaded free from the App Store on iPad or at iTunes. This unique app loads sales catalogs to your iPad and enables you to write on and highlight catalog pages in color; assign ratings; make conformation notes; record veterinary information; create “short lists” and view mini catalogs; and perform various catalog searches.

Keeneland offers more information than any other online catalog, and features Keeneland Pedigree, a robust online catalog page specifically for horses listed in Book 1. This technology provides hyperlinks to race records, charts and race replays from within the catalog page. Free daily updates on every horse in Book 1 also are available.

The Consignor Portfolio allows clients to manage their consignment information online, with the ability to update all contact and account information; submit and track paperwork; receive alerts about your horses before, during and after sale; and print account summaries and statements on demand.

The new Keeneland Portfolio enables buyers to maximize valuable information about horses cataloged and sold at Keeneland. This tool assists with managing and updating personal account information; creating “short lists” of horses for each sale and establishing alerts for those horses; and access to current and historical account and sale information.

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