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Lexington Social Media Company Making Impact on World of Professional & Collegiate Athletics

Lexington Social Media Company Making Impact on World of Professional & Collegiate Athletics

Talent Attach, the leading provider of social media design, development and marketing services in Kentucky, has quickly developed a social media network of athletic brands and are revolutionizing the way fans interact with athletes and sports teams.

Talent Attach recently created two brands around the 2011-12 NCAA Champion Wildcats that have caught the attention of thousands of Cats fans across the world. These two social media brands, The Swat Team (@BBNSWAT) and BBN GR8NESS (@BBNGR8NESS), interact and engage with Kentucky fans via Twitter and Facebook throughout the season/post-season -- garnering an impressive following of over 100,000 Wildcat fans across the two accounts. The brands drive lively commentary on the games, retweet and engage with other UK fans talking about the game, and promote giveaways and contests powered by their corporate sponsors.

The company also made serious noise on Facebook with UK-themed Timeline Cover Art that was released and showcased across their social media network, including former UK great, Brandon Knight (facebook.com/OfficialBrandonKnight). Several of their Cover Arts, such as “The Pursuit of GR8NESS,” “Final Four Civil War,” and “GR8NESS Achieved” have gone viral across BBN and have garned the attention of big-time brands, such as Nike, Adidas, and McDonalds.

Talent Attach has leveraged their Swat Team and GR8NESS social media presence to launch the BBN Swat Team autograph tour featuring UK fan-favorite, Darius Miller. Darius is the first UK athlete to embrace the power of social media to immediately jump start his professional career following his collegiate career. Fans can follow Darius on Twitter (@uknum1) and on Facebook (facebook.com/OfficialDariusMiller) to find the most up-to-date information on his autograph tour, schedule an appearance, follow his journey to the NBA, and win autographed memorabilia. WKYT is the official media partner providing Big Blue Nation with updates, information, and coverage of the BBNSWAT Autograph Tour.

Talent Attach has quietly assembled an impressive list of athletes who have entrusted them to develop, design, and manage their social/web presence across the internet. Notable clients include Brandon Knight of the Detroit Pistons, Josh Smith of the Atlanta Hawks, Rajon Rondo of the Boston Celtics, Gordon Hayward of the Utah Jazz, Jodie Meeks of the Philadelphia 76ers, E’Twaun Moore of the Boston Celtics, Shelvin Mack of the Washington Wizards, and Greivis Vasquez of the Charlotte Hornets. They have also landed all-time NBA great, Gary Payton -- they are helping Gary rejuvenate his post-basketball career as a broadcaster, announcer, and coach, while also helping Gary bring an NBA team back to Seattle, where he played the majority of his Hall-of-Fame career.

Talent Attach is excitedly building their network of Athlete/Sports Brands and have countless exciting new social media design & marketing initiatives that will keep them and the brands they represent well-ahead of the game.

Contact for Additional Information:
Steven Gammon
Director of Operations
Talent Attach

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