LEXINGTON, Ky. - First there was Black Friday. Then came Cyber Monday. Now, there’s Giving Tuesday.
On Tuesday, people are being asked to take a break from shopping and make a donation to their charity of choice. This is the first year for Giving Tuesday, which is the brainchild of the 92nd Street YMCA in New York City.
“An easy way for the community to participate is to go to www.goodgivingguide.net and make a donation to a local nonprofit that is part of the Challenge,” said Lisa Adkins, Blue Grass Community Foundation president and CEO.
Some local organizations that are participating in the GoodGiving Guide Challenge see Giving Tuesday as a natural fit and have hopped on the bandwagon. The Council of State Governments has worked Giving Tuesday and GoodGiving Guide Challenge into its year-end charitable program.
“Retailers have learned that technology is important in linking customers to products, and now, technology is being used for the real purpose of the season,” David Adkins, executive director/CEO, Council of State Governments, said. “One reason we’re participating in Giving Tuesday and the GoodGiving Guide Challenge is because technology has made giving exceptionally easy and impactful. We know that the charities participating in the Challenge have been screened and that gives us a high level of confidence that our donations are being used wisely.”
Online, you can donate to any of the 68 participating central Kentucky nonprofits participating. The challenge runs through the end of the year.