November 21, 2011- Lexington, KY – The UK Federal Credit Union (UKFCU) was honored to receive the Credit Union National Association (CUNA) Excellence in Lending award. Credit unions from across the country were nominated to receive awards in several lending categories, and UKFCU won the Consumer Lending category for credit unions with $250 million or more in assets.
UKFCU has grown its indirect business from 1,600 deals with $29 million in originations in 2009 to more than 2,600 deals with $51 million in originations in 2010. UKFCU understands its market and uses social media, including blogs, Facebook and YouTube to connect with it. As part of its rebranding as the value leader with flexible terms, low rates and expert service, UKFCU focused its lending awareness on indirect lending and home-equity products. It also streamlined its loan decisioning so that 46 percent of loans are system approved and don’t go to underwriters.
About University of Kentucky Federal Credit Union- UKFCU has five branches in Lexington, KY. Its field of membership consists of the students, faculty and staff of University of Kentucky, Eastern Kentucky University and KCTCS (Kentucky Community and Technical College System). They also serve numerous UK alumni associations, several companies in the Lexington community, and those that live, work, worship, or attend school in certain geographic areas of Lexington. For more information, please visit www.ukfcu.org.