New public service campaign seeks to address vaccine concerns among Black Kentuckians

Published: Mar. 18, 2021 at 11:49 AM EDT
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LEXINGTON, Ky. (WKYT) - In a new public service campaign, Black Kentuckians are sharing their experiences with the COVID-19 vaccines.

Launched by the Foundation for a Healthy Kentucky and the Kentucky Nurses Association, the “I Got a Shot” campaign strives to get more African Americans vaccinated.

More than a million Kentuckians have received at least one shot, but officials say African Americans are still lagging behind. They make up about eight percent of the state’s population, yet makeup only four percent of all Kentuckians vaccinated.

Ben Chandler, president and CEO of the Foundation for a Healthy Kentucky, says the campaign is a way to alleviate the fears of Black Kentuckians still hesitant about getting a vaccine.

“The concerns that Black people have about vaccines may emanate from their experiences with racism in the health care system,” Chandler.

The I Got the Shot campaign includes Black Kentuckians urging others to get vaccinated.

“I don’t want to get really sick. That’s when I knew, I’d get the vaccine, I can help prevent that. So, I got the shot,” Debra Brown said.

The digital campaign features graphics and articles that will run on Facebook, Instagram, and iHeart Media. Materials will be shared in Lexington, Louisville, and Hopkinsville, areas with the state’s highest proportions of Black residents.

The Foundation for a Healthy Kentucky is working with community leaders to share campaign materials with as many organizations as possible.

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