Edward R. Murrow Award for multimedia

Published: Feb. 4, 2019 at 7:20 PM EST
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Edward R. Murrow Award for multimedia

WKYT | Lexington, Kentucky

Every moment of every day, viewers turn to, its news and weather apps, social media sites, and new podcasts for the latest news and information.

With respect toward the legacy of the station and the evolution of a product for today’s news consumer, WKYT continued to strengthen its product in 2018 by strengthening its digital news coverage by finding unique ways to make the content more engaging through live streams of breaking news and other events, charts, interactive graphics, 360-degree photography, push notifications to alert app users of important content, and coverage that goes beyond what was shared on-air.

  • PIONEER IN USING FACEBOOK LIVE:WKYT was a leader among Kentucky television stations in using Facebook Live as a way to bring followers instant access to breaking news, the opportunity to discover live coverage of various community events, and the ability to interact with WKYT in real time. The station now live streams a twice-daily weather discussion, and the WKYT Sports team hosts a Friday Facebook Live show. WKYT also brought its Facebook followers several candidate forums and live political coverage ahead of the 2018 midterm elections.
  • CONNECTING WITH VIEWERS: During breaking news and other coverage, the impact of engaging directly with our viewers through social media is powerful. Through coverage exclusively on Facebook Live or done simultaneously on air, WKYT’s anchors and reporters are able to answer viewers’ questions in real time and share their perspectives with others. During severe weather and scheduled times to discuss weather in general, WKYT's meteorologists reach thousands of people on social media, especially during Facebook Live severe weather coverage. WKYT also hosted a Facebook exclusive Q&A with a medical doctor on the state's hepatitis A outbreak.
  • INNOVATING NEW IDEAS: In 2018, WKYT created a content #InnovationTeam. A cross section of some of the most creative staff members from various departments across the station, the team brainstorms and discusses to improve content delivered on-air and across digital platforms. The team created four weekly podcasts produced and hosted by key WKYT anchors.
  • LEADING IN SOCIAL MEDIA: WKYT has substantially grown it social media audience in 2018, as the station has eclipsed 360,000 Facebook likes to go with 129,000 Twitter followers. WKYT has also placed an increased focus on Instagram by positioning itself to become the leading television station in the market on the platform by 2020.
  • SHOWING VIEWERS KENTUCKY THROUGH INSTAGRAM: As a part of the new Instagram series 40 counties in 40 weeks, WKYT brought followers a look at what makes every county in the Lexington television market special from natural features, historic buildings and the longtime businesses that are pillars of the communities profiled.