Starbucks expanding rollout of 31-ounce drink size

NEW YORK (AP) - The bigger-is-better concept seems to be
striking a chord among some Starbucks customers.

Starbucks will begin a phased-in nationwide rollout Tuesday of
its Trenta cup size that can be filled with just shy of a quart's
worth of iced beverages such as coffee, tea and lemonade.

Starbucks Corp. says Trenta, which means 30 in Italian, will be
31 ounces and cost about 50 cents more than the 20-ounce Venti
size.

The new cups will be introduced in the South and Southwest
beginning Tuesday, in California on Feb. 3 and expanding nationwide
by May 3.

The expansion comes after the cafe chain tested the 31-ounce cup
in several markets last year, including Phoenix, Tampa, Fla., and
Atlanta.

(Copyright 2011 by The Associated Press. All Rights Reserved.)



 
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