Kanye West to bring Yeezy brand, but not sneakers, to Gap

FILE - In this Aug. 28, 2016, file photo, Kanye West appears at the MTV Video Music Awards at Madison Square Garden in New York. West has held an outdoor worship service that attracted thousands of people to the Wyoming city where he owns a ranch. The Billings Gazette reports West held the free event Sunday, Sept. 22, 2019, on the grounds of The Buffalo Bill Center of the West in Cody. The center estimates 3,800 people attended the hour-long "Sunday Service" in the Robbie Powwow Garden. (Photo by Chris Pizzello/Invision/AP, File) (KGWN)

By The Associated Press

Published: Jun. 26, 2020 at 6:52 PM EDT

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NEW YORK (AP) - Kanye West is bringing his Yeezy brand to Gap.

The rap superstar will design adult and kids clothing that will be sold at Gap next year.

Yeezy is best known for its pricey sneakers that quickly sell out online, but Yeezy footwear won’t be sold at Gap.

The retailer hopes the deal will keep it relevant with shoppers as its sales dwindle.

For Yeezy, it could get the brand in front of more people.

West tweeted a photo of what the collaboration might look like: bright colored hoodies, jackets and T-shirts. Gap’s stock soared nearly 19% Friday.